Corporate Communications 2.0: Corporate Blogging

The Corporate Blogging & Online Reputation Management Seminar will be held on April 11, 2008 at the AIM Campus.

The Asian Institute of Management – Human Behavior in Organizations class and Ayala Foundation present Corporate Communications 2.0: Corporate Blogging, a seminar/workshop that aims to educate business leaders and professionals how to leverage and reach out to its stakeholders and customers via blogging.

Corporate Communications 2.0 is intended primarily for:

1. Business executives who recognize the promise of blogs for viral marketing, crisis communications and corporate culture development
2. Managers who want to tap blogging as a collaboration platform
3. Professionals who are interested to learn how blogging can be an effective means of communication in the corporate setting

The seminar will be on March 7, 2008 at the SGV Caseroom at the Asian Institute of Management, Makati City. The seminar fee is PhP 500.00. (All proceeds of the event will go to the GILAS Project of the Ayala Foundation.)

Interested parties may pre-register online at http://corpcomm2.eventbrite.com or email Regnard Raquedan at regnard@raquedan.com for more information.

Agenda:

1. Corporate Blogging: What, Who, When, Why and How - Jayvee Fernandez of b5 Media
2. Corporate Blogging in Practice - Andrian Lee of AsiaPay
3. Case Discussion/Workshop - Regnard Kreisler C. Raquedan of Asian Institute of Management

This event is supported by:

• Digital Filipino
• Standard Web Standards
• The AIM Blogger

Friday, March 07, 2008 from 9:00 AM - 4:00 PM (GMT+0800)

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Asian Institute of Management
Paseo De Roxas Avenue
Makati City, Metro Manila
Philippines

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